Our product is formulated with over 90% natural origin ingredients. It contains Certified Organic ingredients, and it is 100% vegan.

Nature is beautiful. Our True Natural products are all formulated with over 90% natural origin ingredients based on the ISO 16128 standard.

>90% NATURAL ORIGIN INGREDIENTS

Giving you a better choice. We use organic ingredients derived from plants grown using certified organic farming methods, such as using natural fertilisers to be eco-friendly.

certified organic ingredients

We love the nature. Our products are NOT formulated with any animal derivatives and are made to be suitable for vegetarians.

vegan

Unlock the power of nature. We search the world to discover nature’s secret ingredients to help you stay beautiful. Each range distils the essence of which beauty meets nature, helping to rejuvenate and regenerate in a simple yet effective way.

nature's secrete ingredients

Natural

Created to be safe for you and our environment, our formula is dermatologically tested, EUROTOX accredited toxicologist approved and does not contain harsh ingredients, ensuring you get the loving care you deserve.

Protecting you and your loved ones. Our products are free from 10 harsh ingredients.* 

*Free from Paraben, Triclosan/Alcohol, Colourants, SLES, SLS, Mineral Oil, Silicone, Lanolin, Gluten, Benzophenone

free from harsh ingredient

We’re committed to excellence. ISO 14001 is an internationally agreed standard which sets out the requirements for an environmental management system. It includes the requirement for continual improvement of an organization’s systems and its approach to environmental concerns. All our products are complied with international standards, minimising the negative impact of our business activities on the environment.

iso 14001 certified

Where science meets natural beauty. “EUROTOX” stands for European Societies of Toxicology. EUROTOX accredited toxicologists perform a Toxicological Risk Assessment on all our formulated products to ensure they are safe to use. These assessments cover both the raw materials and formulations, in accordance with strict regulations in Asia and Europe.

approved by Eurotox accredited toxicologist

We care for your safety. All our products are dermatologically tested by an authorised professional dermatologist to ensure they are safe and trustworthy.

dermatologically tested

Worry-free

Real beauty respects life and cares for nature. Our products are not tested on animals, manufactured under ISO 14001, and packaged with post-consumer recycled plastic. That’s the secret to natural beauty, inside and out.

Do good for the planet. Our products are packaged with post-consumer recycled plastic (PCR), and we are committed to reducing the making of virgin plastic.

sustainable packaging

All life is equally precious. Our products are committed to no animal testing to ensure no animals suffer for our beauty.

product not tested on animals

We’re here for you always. We constantly explore ways to improve and upgrade our products, ensuring they are formulated to be highly effective and suitable for your day-to-day needs. Customers can now enjoy the beyond-average natural care.

effective yet approachable

Your health comes first. We are committed to your holistic wellbeing, both inside and out. We aim to provide a natural and trustworthy head-to-toe solution for people of all ages.

Our Commitment